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Hundreds of women have joined a class action lawsuit after experiencing severe hair loss or baldness after using WEN hair care products. In some cases, hair loss continued for weeks after discontinuing the product.

Over 200 Women Join WEN Class Action Lawsuit

More than 200 women in 40 states have joined a federal class action in California against WEN brand hair care products — especially WEN Cleansing Conditioner.

Texas is the state with the most number of victims. Some of the victims are children who lost nearly all of their hair, according to CBS DFW.

The product is marketed as a “natural” blend of botanicals and herbs that can replace shampoo and conditioner. Informercials encourage consumers to use large amounts of the product, stating: “You can never use too much! The more you use, the better the results.”

No one knows for sure what could be causing the hair loss. However, according to an attorney in Texas who represents the victims:

“It contains virtually no cleanser. It’s like using lotion to wash your hair, so instead of removing the product, when you rinse it off, it just becomes impacted in your hair follicle.”

Consumers claim the products caused severe and possibly permanent damage to hair, including:

  • Significant hair loss
  • Visible bald spots
  • Baldness
  • Hair breakage
  • Discoloration
  • Scalp irritation
  • Rash

WEN Cleansing Conditioner Lawsuit

In July 2014, a class action lawsuit (PDF) was filed in California federal court against Guthy-Renker, the parent company of WEN, for failing to warn that WEN Cleansing Conditioner causes hair loss.

The lawsuit was filed by Amy Friedman, a woman who bought Sweet Almond Mint for $29.95 in January 2014. Within two weeks, she began losing “substantial and abnormal” amounts of hair and stopped using the product.

Unfortunately, hair loss continued for three more weeks. She lost up to one-third of her hair. According to the complaint:

“Once the hair loss caused by WEN Cleansing Conditioner begins it can often continue for weeks before abating, even if the consumer immediately discontinues use of the product.”

Friedman claims the company has known about the problem since at least 2010, as a result of customer complaints. Those same complaints were actively concealed by Guthy-Renker, the lawsuit alleges.

WEN Marketed by Infomercial Celebrity

WEN is owned by the infomercial company Guthy-Renker and it is primarily marketed on TV by the celebrity stylist Chaz Dean. The hair care line is very successful. In 2010, Forbes reported that the company made $100 million in only its second year of sales.