September 16, 2016 — A class action lawsuit has been filed by two women who say the L’Oreal Amla Hair Relaxer kit causes hair loss and baldness.
Optimum Amla Legend is a no-mix, no-lye hair relaxer kit that has been sold by L’Oreal since 2013. Its key ingredient, amla oil, is derived from the Indian gooseberry fruit.
L’Oreal is accused of continuing to sell Amla Hair Relaxer despite reports of hair loss, breakage, scalp irritation, blisters, and burns.
One woman from California immediately experienced scalp irritation and washed it out, but noticed “significant hair loss.” She currently wears partial hair pieces to cover up the bald spots.
Another woman from Illinois was left with bald spots, burns, and scabs on her scalp. She was forced to wear a wig for the first time in her life and struggles with thin, unhealthy, damaged hair.
According to the class action (PDF):
“In fact, the product contains hardly any amla oil at all. The true ingredients in the Amla Relaxer are a dangerous mix of irritants and potentially toxic substances.”
Amla Relaxer is sold at Walmart and CVS. It was created by Soft Sheen Products Inc. — formerly the largest African-American owned beauty products company until it was acquired by L’Oreal in 1998.
The allegations resemble those in a class action lawsuit involving WEN Cleansing Conditioner, a hair care product that has been linked to hair loss, baldness, and scalp irritation. The FDA found over 10,000 complaints to its owners, Chaz Dean and Guthy-Renker LLC.
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